Combining the power of OTT and Edtech platforms to create a holistic learning experience.
Indians spent more than 4600 crore minutes a day on OTT platforms in March 2020 and this numbers skyrocketed to more than 6000 crore minutes in the lockdown period.
Amidst the pandemic, the OTT sector in India witnessed a 30% rise in the number of paid subscribers, from 22.2 million to 29.0 million.
Our platform focuses on providing a holistic growth path for individuals who want to grow in all aspects of life. The scope of learning on our platform includes physical, mental, emotional, spiritual, personal, interpersonal, and more.
Our aim is to promote self-paced learning so learners can accommodate continuous learning in their regular life. This will also ensure the learner keeps coming back to our platform to learn more instead of forcing timelines.
Our platform will offer a financially-inclusive subscription based payment model to the users. We can also offer “credit” to younger students who can study now and pay later. The subscription fee will be affordable.
Our platform will host content in various vernacular languages along with English. We will be including some of the most spoken languages like Hindi, Bengali, Marathi, Telugu, Tamil, Gujarati, Urdu, Kannada, Odia and Malayalam.
While entertainment is good, learning aspect is important equation for a young, potent individual.