OTT Ventures > News > India Story > Our role in promoting the habit switch

India has become the second largest market for E-learning after the US.
From an estimated size of $700 million (Sept 2020), the Indian EdTech market is spearheaded for 8x – 10x growth by 2025. In the last year alone, EdTech’s user base has doubled from 45 million to 90 million.

The Government of India too has realised the importance of e-learning and has announced several programmes and platforms like SWAYAM to boost its growth. Such initiatives are an important step towards the future of the education industry.

Our platform is a step towards cultivating a growth mindset in individuals. We want to enable our users to choose content that helps them thrive in their work and life. Our platform is designed to deliver high-quality yet snackable content to the mass.

We strongly believe an affordable e-learning platform like ours can really stop our country’s assets (the youth) from becoming a liability.

While entertainment is good, the learning aspect is crucial part of the equation for a young, potent individual.