OTT Ventures > News > India Story > Our role in promoting the habit switch

India has become the second largest market for E-learning after the US.
From an estimated size of $700 million (Sept 2020), the Indian EdTech market is spearheaded for 8x – 10x growth by 2025. In the last year alone, EdTech’s user base has doubled from 45 million to 90 million.

The Government of India too has realised the importance of e-learning and has announced several programmes and platforms like SWAYAM to boost its growth. Such initiatives are an important step towards the future of the education industry.

Our platform is a step towards cultivating a growth mindset in individuals. We want to enable our users to choose content that helps them thrive in their work and life. Our platform is designed to deliver high-quality yet snackable content to the mass.

We strongly believe an affordable e-learning platform like ours can really stop our country’s assets (the youth) from becoming a liability.

While entertainment is good, the learning aspect is crucial part of the equation for a young, potent individual.

India has become the second largest market for E-learning after the US. From an estimated size of $700 million (Sept 2020), the Indian EdTech market is spearheaded for 8x – 10x growth by 2025. In the last year alone, EdTech’s user base has doubled from 45 million to 90 million.

While entertainment is good, the learning aspect is crucial part of the equation for a young, potent individual.

India has become the second largest market for E-learning after the US.
From an estimated size of $700 million (Sept 2020), the Indian EdTech market is spearheaded for 8x – 10x growth by 2025. In the last year alone, EdTech’s user base has doubled from 45 million to 90 million.